Privacy Policy
Last updated 26 July 2026
We keep this simple. We only collect what we need to send you the newsletter and we never sell your data. Here is exactly what we do with your information.
What we collect
When you subscribe we collect your email address. If you email us directly we also keep whatever you choose to share in that message. We do not ask for your name, your location or any details about your children.
How we use it
We use your email address to send you the weekly newsletter and the occasional important update about the service. We may look at general stats like how many people opened an email so we can make the content better.
Who we share it with
We do not sell or rent your data to anyone. We use a trusted email provider to store our list and send our emails, and they only process your data on our behalf. We may share information if the law requires it.
How long we keep it
We keep your email address for as long as you stay subscribed. When you unsubscribe we remove you from our active list. We may keep a basic record that you unsubscribed so we do not add you back by mistake.
Your rights
You can ask us to show you the data we hold, correct it or delete it at any time. You can also unsubscribe from every email using the link at the bottom. To make a request, just email us.
Cookies
Our site uses only the cookies it needs to work properly and to understand basic traffic. We do not use cookies to track you across other websites.
Contact
For any privacy question or request, email us at hello@lastminuteparent.co.uk and we will respond as soon as we can.